If you’re a digital agency offering SEO services, knowing how to sell them is essential. After all, this service sets you apart from your competitors and can bring in extra revenue for your business.
A successful SEO sales pitch requires a transparent process and the right resources. It is especially true for local businesses.
Get familiar with the industry
SEO is an in-depth subject, so before you can start offering services to clients, you need to get familiar with the industry. It includes understanding what makes a website rank well in search results and the different components of the SEO process.
You also need to know which services will most likely help your clients reach their goals. For example, a site audit can help you understand if your client has a website that is performing poorly or if they need to make improvements. Another excellent SEO service is link building, which can boost your rankings and drive traffic to your site. Getting links to your website is crucial, as search engines rely on them to determine what pages are relevant to particular searches.
Understand the client’s business
Optimizing your website for search engines like Google is known as search engine optimization or SEO. It will help you drive more traffic to your site and improve your business’s brand reputation.
Understanding your client’s business is one of the first steps in selling SEO service. It involves scouring their website and talking with them.
It will help you identify their products and services, target audience, and how they want to position themselves. Understanding their business will help you make better decisions and deliver the best results possible. It will also make it easier for you to give your clients the value they deserve from your services. In addition, it will also help you understand how to approach their questions and problems.
Conduct a site audit
Site audits identify technical SEO issues and are an excellent way to see how well your site functions. They also allow you to determine the problems that need fixing and prioritize them quickly.
A website audit can be done manually or with an SEO tool. Many tools are available, so finding one that fits your needs and budget is essential.
During the audit, your team will review your website’s content to determine whether it’s optimized for search engines and user-friendly. Some tools will also check for duplicate content, keyword cannibalization, and more.
Finally, your team will research new keywords to find relevant keywords with a high monthly search volume. It helps them understand how to boost your rankings quickly.
Create a proposal
Creating a proposal is an essential part of selling SEO services. It’s a great way to show prospective clients why you’re the best option for them and what results they can expect from working with you.
The proposal should clearly state what your agency will do and how you will achieve the results. It should also have a timeframe that will give your client an idea of when they can expect results from you.
An excellent proposal will also include a section that lists customer testimonials to show your experience and that you can deliver on your promises. This approach can help you win more clients and boost your reputation in the industry.
Close the deal
If you’re a salesperson, the sales process can be frustrating. Keeping your prospects engaged and interested in what you offer can feel like a constant struggle.
But the good news is that there are sales closing techniques you can use to make things easier on yourself and your clients.
One of these is the “now-or-never close.” This technique can be a great way to help prospects overcome their fear of change.
However, it’s essential to use this technique with caution. It can come off as arrogant and pushy if it’s not used correctly.