Setting up a fundraiser is a noble thing to do, but it is not always an intuitive process. There are always going to be hoops to jump through and so on before you even get to the part where you ask for donations. So, how does it all work and what can you expect from the process? Read on to find out.
Create Your Purpose
Telling people who you are is one thing, but a name doesn’t mean much in the world of fundraising unless there is a compelling statement attached to it. This is where you get to create the most impact and engage people without having to do anything other than present your cause in a few choice words. The mission statement should be short, sweet, to the point, compassionate and empathy driven in order to show people the point of what you’re doing and bring them into the fold.
Set Up a Website
The next step, once you have crafted the perfect mission statement, is to get on with building a website. A fundraiser needs a website for three clear reasons. Number one is that it is one of the easiest ways for the modern generation to donate money to the cause, and they will expect you to have a great site up and running by the time you are asking them for money. Number two is that it is the perfect platform to post information, content, and updates. Lastly, number three is that a website, when done right, is a fantastic portal for authentic interaction and donor care.
Think About Marketing
You are always going to have to engage with a degree of marketing if you want to raise money for your campaign outside of friends and family. This means figuring out a way to take your mission out into the universe and represent the best intentions while gaining followers, engagement and donations. Having a site is useful for this, but so is social media. Virtual prompts aside, physical aids are great too and there is a lot to be said for traditional marketing methods when it comes to fundraising. For instance, you could commission fundraising bricks, and there are plenty of ideas for what to engrave on your bricks if you know where to look.
Find the Perfect Event Opportunity
Hosting events is a major part of fundraising, and it is something you have to get right in order to create the perfect impression and grow the following for your cause. This means searching for the perfect venue, time, and moment to set everything up. There are so many event types to pick from including formal occasions, informal themes with a more fun vibe, and even widespread campaigns.
Setting up a successful fundraiser depends on you finding your own path. There are thousands of charities with millions of dedicated followers, so it is important to stand out from the crowd and embrace what makes you special. This is what will bring people toward you and support the best growth.